Top 7 Popular Vape Flavours in the UK – From Blue Raspberry to Watermelon

Since the disposable vape ban, flavour habits in the UK have shifted. People who loved their disposables have moved to prefilled pod kits and nic salts, but they still want the same big, bold, fruity taste they had before. So the question we get asked most is simple: which flavour should I try first?

Fruity flavours are still winning, and they are not slowing down. Blue raspberry, watermelon, strawberry, and grape sit at the top of nearly every sales chart in the UK, and for good reason. They are easy to vape all day, they don't overwhelm your taste buds, and they work brilliantly in both nic salts and refillable pod kits.


Quick Fact: 

Studies and UK vape retailers consistently show that fruit-based flavours remain the top pick among adult vapers, with berry and icy blends leading repeat purchases week after week.


Top 7 Most Popular Vape Flavours in the UK

Why Is Blue Raspberry Still the UK's Favourite Vape Flavour?

Blue raspberry has a sweet, almost sherbet-like taste with a light citrus tang running underneath it. Nobody can quite pin down what a "blue raspberry" actually tastes like in real life, but that's part of the charm. It's nostalgic, bright, and instantly recognisable.

People love it because it hits that sweet spot between fruity and fizzy without turning sickly. It's ideal for anyone who used to enjoy blue slushies or blue raspberry sweets as a kid. It works especially well as an all-day vape because the sweetness stays consistent from the first puff to the last.

Many blends mix it with lemonade or gummy-sweet notes, and there's also a blue sour raspberry vape style that adds a sharper, tangier finish for people who want less sugar and more zing.

Recommended Products:

  • Blue Raspberry Lemonade Kingstone Pod Juice
  • Blue Raspberry IVG Intense 10ml
  • Blue Raspberry Apple Sour Dozy Vape
  • Blue Sour Raspberry RandM 10ml
Blue Sour Raspberry RandM 10ml Nic Salt E Liquid

Blue Sour Raspberry RandM 10ml Nic Salt E Liquid

£2.99

RandM

Blue Raspberry Apple Doozy Vape Mix Sour 10ml Nic Salt E Liquid

Blue Raspberry Apple Sour Doozy Vape Mix 10ml Nic Salt E Liquid

£2.99

Doozy Vape Co

Blue Raspberry IVG Intense 10ml Nic Salt E Liquid

Blue Raspberry IVG Intense 10ml Nic Salt E Liquid

£2.99

IVG

Is Watermelon the Best All-Day Vape Flavour?

Watermelon has a light, juicy taste that never feels heavy. It's clean, fresh, and easy on the throat, which is exactly why so many vapers pick it as their everyday go-to.

Watermelon Ice takes it one step further by adding a cool menthol finish, which makes it feel even more refreshing, especially in warmer months. As a proper watermelon vape juice, it strikes a great balance: sweet enough to satisfy a craving, but light enough that you won't get flavour fatigue after a few puffs.

It's a summer favourite, but plenty of people vape it all year round because it's so easy to enjoy. If you want a flavour that won't feel too much first thing in the morning or late at night, watermelon is a safe, reliable choice.

Who should buy it: anyone who wants a light, fresh, fruity vape that doesn't feel sickly.

Recommended Products:

  • Watermelon ELFLIQ 10ml 
  • Watermelon Ice Elux Legend 10ml Nic Salt 
  • Watermelon Strawberry Kiwi Bar Juice 5000 10ml Nic Salt
  • Watermelon Rainbow RandM
Watermelon Rainbow RandM 10ml Nic Salt E Liquid

Watermelon Rainbow RandM 10ml Nic Salt E Liquid

£2.99

RandM

Watermelon Strawberry Kiwi Bar Juice 5000 10ml Nic Salt E liquid

Watermelon Strawberry Kiwi Bar Juice 5000 10ml Nic Salt E liquid

£2.99

Bar Juice 5000

Watermelon Ice Elux Legend 10ml Nic Salt E Liquid

Watermelon Ice Elux Legend 10ml Nic Salt E Liquid

£2.99

Elux

Strawberry Watermelon ELFLIQ 10ml Nic Salt E Liquid

Strawberry Watermelon ELFLIQ 10ml Nic Salt E Liquid

£2.99

Elf Bar

Why Do Blueberry Flavours Never Go Out of Style?

Blueberry has a soft, jammy sweetness that feels rounder and less sharp than most berry flavours. It's smooth, mellow, and never fights against your taste buds, which makes it a great choice if you find some fruity vapes too zingy.

Blueberry Sour Raspberry blends have become a modern favourite because they add a tart raspberry edge to the soft blueberry base, giving you the best of both worlds. Add an ice version, and you get a cool, crisp finish that keeps the whole thing feeling fresh rather than sugary.

Blueberry works particularly well for vapers who want a flavour they can vape for hours without it becoming too much.

Recommended Products: 

  • Blueberry Cherry Cranberry Hayati Pro Max Shortfill
  • Blueberry Bar Juice 5000 10ml
  • Blueberry Sour Raspberry 10ml Nic Salt
  • Blueberry Ice Love Your Coil
Hayati Pro Max Blueberry Cherry Cranberry E-Liquid bottle and packaging

Blueberry Cherry Cranberry Hayati Pro Max 50/50 100ml Shortfill Eliquid

£9.99

Hayati

Blueberry Bar Juice 5000 10ml Nic Salt E liquid

Blueberry Bar Juice 5000 10ml Nic Salt E liquid

£2.99

Bar Juice 5000

Blueberry Sour Raspberry Hayati Pro Max 10ml Nic Salt E Liquid

Blueberry Sour Raspberry Hayati Pro Max 10ml Nic Salt E Liquid

£2.99

Hayati

Love Your Coil Blueberry Ice 10ml Starter E Liquid

Blueberry Ice Love Your Coil 10ml Starter E Liquid

£2.99

Love Your Coil

Are Grape Vape Flavours Sweet or Refreshing?

Grape sits in an interesting spot. On its own, it's rich and sweet, with a deep purple-fruit character that feels almost like grape sweets or squash. Add an ice version, and it turns into something far more refreshing, with the icy menthol cutting through the sweetness.

Grape is a great option if you enjoy bold, candy-like flavours but still want something you can vape without it turning cloying. It also blends well with berries and citrus, which is why you'll often see it paired with other fruits in bar-style e-liquids.

Purple fruit profile: think grape sweets, grape soda, and ripe purple grapes all rolled into one puff.

Recommended Products: 

  • Grape Bar Series 100ml Shortfill
  • Grape Ice IVG Intense 10ml
  • Grape ELFLIQ 10ml Nic Salt
  • Grape Gummy Bera Bar Juice
Bar Series Grape 100ml Shortfill Eliquid

Grape Bar Series 100ml Shortfill Eliquid

£9.99

Bar Series

Grape Berry ELFLIQ 10ml Nic Salt E Liquid

Grape Berry ELFLIQ 10ml Nic Salt E Liquid

£2.99

Elf Bar

Grape Gummy Bear Bar Juice 5000 10ml Nic Salt E liquid

Grape Gummy Bear Bar Juice 5000 10ml Nic Salt E liquid

£2.99

Bar Juice 5000

Why Are Strawberry Blends So Popular?

Strawberry is one of the safest, most beginner-friendly flavours around. It's naturally sweet, familiar, and easy to enjoy from the very first puff, which is why so many new vapers start here.

Strawberry Kiwi adds a slightly tart, tropical twist that stops the sweetness from feeling one-note. Strawberry Raspberry Cherry goes even further, layering three red fruits together for a rounder, more complex taste. Some blends also lean into tropical notes like kiwi, passionfruit, and guava, which gives strawberry a fresher, more exotic edge.

Strawberry blends tend to work brilliantly in nic salts because the natural sweetness pairs so well with a smooth 20mg or 10mg hit.

Recommended Products:

  • Strawberry Ice Elux Legend 
  • Strawberry Kiwi Elux Legend 10ml Nic Salt
  • Strawberry Raspberry Cherry Elux Legend 10ml 
  • Strawberry Kiwi Bar Series 10ml Nic Salt E-liquid
Strawberry Kiwi Bar Series 10ml Nic Salt E-liquid

Strawberry Kiwi Bar Series 10ml Nic Salt E-liquid

£2.99

Bar Series

Strawberry Raspberry Cherry Elux Legend 10ml Nic Salt E Liquid

Strawberry Raspberry Cherry Elux Legend 10ml Nic Salt E Liquid

£2.99

Elux

Strawberry Kiwi Elux Legend 10ml Nic Salt E Liquid

Strawberry Kiwi Elux Legend 10ml Nic Salt E Liquid

£2.99

Elux

Strawberry Ice Elux Legend 10ml Nic Salt E Liquid

Strawberry Ice Elux Legend 10ml Nic Salt E Liquid

£2.99

Elux

Should You Try Cola Vape Flavours?

Cola is one of those flavours you either love straight away or need to try a few times to get used to. It has a rich, slightly spiced sweetness that's surprisingly close to the real drink, especially in well-made blends.

Cola Ice cools things down with a menthol finish, which many vapers say makes it taste even more like an ice-cold can straight from the fridge. Cherry Cola brings in a fruity twist, softening the sharper cola notes with a rounder cherry sweetness.

Cola won't suit everyone, but if you enjoy fizzy drinks in real life, it's absolutely worth trying at least once. It's a great change of pace from fruity flavours when you fancy something different.

Recommended Products: 

  • Cola Ice Kingston Pod Juice
  • Cherry Cola Bar Juice 10ml 
  • Cola Lime Hayati Pro Max Nic Salt
  • Cola Elfliq 10ml Nic Salt E-liquid
Cherry Cola Bar Juice 5000 10ml Nic Salt E liquid

Cherry Cola Bar Juice 5000 10ml Nic Salt E liquid

£2.99

Bar Juice 5000

Cola Lime Hayati Pro Max 10ml Nic Salt E Liquid

Cola Lime Hayati Pro Max 10ml Nic Salt E Liquid

£2.99

Hayati

Cola ELFLIQ 10ml Nic Salt E Liquid

Cola ELFLIQ 10ml Nic Salt E Liquid

£2.99

Elf Bar

Are Mint & Menthol Vape Flavours Still Worth Buying?

Mint and menthol flavours are the classic palate cleanser of the vaping world. Menthol on its own is sharp, clean, and instantly cooling, while spearmint softens that hit with a slightly sweeter, more rounded taste.

Ice flavours borrow menthol's cooling effect and layer it on top of a fruit base, which is why so many blends now come with an "Ice" version. If you're someone who vapes fruity flavours most of the day but wants a break, mint and menthol give your taste buds a proper reset.

Recommended Products:

  • Black Mint Hayati Pro Max 10ml Nic Salt E Liquid
  • Mint Tobacco ELFLIQ Nic Salt
  • Double Menthol Love Your Coil
  • Menthol Bar Juice 5000 10ml
Black Mint Hayati Pro Max 10ml Nic Salt E Liquid

Black Mint Hayati Pro Max 10ml Nic Salt E Liquid

£2.99

Hayati

Mint Tobacco ELFLIQ 10ml Nic Salt E Liquid

Mint Tobacco ELFLIQ 10ml Nic Salt E Liquid

£2.99

Elf Bar

Love Your Coil Double Menthol 10ml Starter E Liquid

Double Menthol Love Your Coil 10ml Starter E Liquid

£2.99

Love Your Coil

Menthol Bar Juice 5000 10ml Nic Salt E liquid

Menthol Bar Juice 5000 10ml Nic Salt E liquid

£2.99

Bar Juice 5000

Want more options? Explore all vape flavours and find your next all-day favourite.

Flavour Taste Profile Best For Top Recommendation
Blue Raspberry Sweet, fizzy, sherbet-like All-day vaping & sweet tooths Blue Raspberry Lemonade
Watermelon Light, fresh, juicy Light vaping without getting tired Watermelon Ice
Blueberry Smooth, soft, jammy Smooth berry lovers Blueberry Sour Raspberry
Grape Rich, candy-like, bold Big, sweet flavour fans Grape Ice
Strawberry Naturally sweet, mild Complete beginners Strawberry Kiwi
Cola Fizzy drink taste, slightly spiced Anyone wanting a change from fruit Cherry Cola
Mint & Menthol Clean, sharp, cooling Resetting taste buds & crisp freshness Double Menthol

Which Vape Flavour Matches Your Taste?

Not sure where to start? Use this quick guide based on what you already like.

If you enjoy...

  • Sweet flavours → Blue raspberry, grape, or strawberry
  • Sour flavours → Blue sour raspberry or strawberry raspberry cherry
  • Cooling flavours → Watermelon ice, mint, or menthol
  • Fruity flavours → Watermelon, strawberry kiwi, or blueberry
  • Drink-inspired flavours → Cola or cola ice
  • Classic flavours → Spearmint or plain menthol

There's no single "best" flavour for everyone. It really comes down to how sweet you like things, whether you want a cooling hit, and how often you plan to vape it during the day.

What Makes a Vape Flavour Popular?

A flavour doesn't get popular by chance. It usually gets a few key things right.

  • Balance – not too sweet, not too sharp
  • Smooth throat hit – comfortable even on a long vaping session
  • Doesn't become boring – you can vape it every day without getting tired of it
  • Works well in nic salts – smooth and quick to satisfy cravings
  • Suitable for refillable pod kits – so you're not stuck buying disposables

These are the exact reasons the best vape flavours UK vapers keep coming back for tend to be fruity, icy, or a mix of both.

Which Vape Flavour Lasts the Longest Without Becoming Boring?

Vaping the same flavour every single day, all day, can lead to something called flavour fatigue, where a taste you once loved suddenly feels dull or even slightly unpleasant.

Flavours that avoid this tend to have one thing in common: balance. Blue raspberry, watermelon, and mint stay popular for years because none of them is overly sweet or overly sharp. They give your taste buds just enough variety within the flavour itself to stay interesting, puff after puff.

Did You Know? 

Many experienced vapers rotate 2–3 flavours during the week instead of using the same flavour every day. This helps reduce flavour fatigue and keeps each vape tasting fresh.

Do Nicotine Strengths Change How a Flavour Tastes?

Yes, nicotine strength genuinely changes how a flavour comes across, even if the e-liquid itself stays the same.

  • 20mg nic salts tend to feel slightly sharper on the throat, which can make fruity flavours taste a touch more intense
  • 10mg gives a smoother hit, letting the sweetness of the flavour come through more clearly
  • 0mg is the purest way to taste a flavour, since there's no nicotine hit competing with it
  • Nic salts in general feel smoother than old-style freebase e-liquids, especially at higher strengths, which is why they work so well with sweet, fruity blends

If a flavour ever tastes "off" to you, it's worth trying a different strength before writing it off completely.

How Can You Choose the Right Vape Flavour for Your Device?

Not every flavour or e-liquid works the same way in every device, so it helps to match the two properly.

  • Prefilled pod kits are the easiest option, especially for beginners, and usually come loaded with popular bar-style flavours already
  • Refillable pod kits give you the freedom to try any nic salt flavour you like, and they're more cost-effective long term
  • Nic salts are designed for low-power devices like pod kits, hitting a smooth throat even at higher strengths
  • Compatibility matters too, so always check whether your device uses nic salts, shortfills, or both before buying a new flavour

Getting this right means you'll actually enjoy the flavour the way it's meant to taste, instead of it feeling harsh or weak.

FAQs

Which vape flavour sells the most? 

Blue raspberry blends, especially Blue Razz Lemonade styles, consistently sell the most across nic salts and shortfills.

Is Blue Raspberry sweeter than Watermelon? 

Yes. Blue raspberry is generally sweeter and more intense, while watermelon has a lighter, fresher taste.

Which vape flavour is best for beginners? 

Strawberry is usually the easiest starting point, since it's familiar, mild, and not too sharp.

Are icy vape flavours stronger? 

Not stronger in nicotine, but the menthol cooling effect can make the throat hit feel sharper and more noticeable.

Which vape flavour is best for all-day vaping? 

Watermelon and blue raspberry are the top choices, since both stay enjoyable from morning to night.

Can the same flavour taste different in different devices? 

Yes. Coil type, wattage, and airflow all affect how a flavour comes through, so the same e-liquid can taste slightly different across devices.

Are fruit vape flavours better than tobacco flavours? 

It comes down to personal taste, but fruit flavours currently outsell tobacco flavours by a wide margin in the UK.

Which vape flavour should I try if I used disposable vapes? 

Bar-style nic salts in blue raspberry or watermelon are the closest match to popular disposable flavours, and they work in any refillable pod kit.

Final Verdict: Which Vape Flavour Should You Try First?

There isn't one single "best" flavour for everyone, but here's a simple way to decide based on what kind of vaper you are.

  • Best beginner flavour: Strawberry – sweet, familiar, and easy to enjoy
  • Best fruity flavour: Watermelon – light, fresh, and never sickly
  • Best cooling flavour: Mint or Menthol – a proper clean reset
  • Best everyday flavour: Blue Raspberry – balanced and never boring
  • Best bold flavour: Grape – rich, sweet, and full of character

Whichever one you pick, these popular vape flavours have earned their place at the top for a reason: real UK vapers keep buying them, again and again.

Still not sure which flavour is right for you? Pop into the UK’s best online vape shop and have a browse. Real flavours, real stock, and someone on hand if you've got a question, no guesswork needed.

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